During an inspiring journey through India in 1996, Paul Florizoone was introduced to vegetarian cuisine. After falling ill several times from spoiled meat, he decided to eat exclusively vegetarian dishes for the rest of his trip. This experience led him to discover the incredible diversity and deliciousness of Indian vegetarian cuisine.  

For Paul - then still an inveterate meat eater - this was a real eye-opener. And so the idea was born to launch a veggie concept back in Belgium to convince as many people as possible how surprisingly delicious vegetarian cuisine can be. Greenway Ghent opened its doors in early 1998 and was an immediate success!

You can find Greenway's surprisingly tasty plant-based products in supermarkets, at food services and during the summer at food stands at major Belgian music festivals.